Taking from this i took the idea of the 'i' before the word to symbolise a music downloading site as most people will be able to relate to it and its reasoning for being there and the use. Relating to the iTunes make is Apple, i took the apple theme of fruit in the relative names and then chose cherry, randomly for the name. However when i then thought it through our theming is red and black, the cherry is a red colour.
Now i didnt want the name iCherry as it seemed too original and not catchy enough, therefore i changed it to iChezz, giving a urban, young teen speak through the language. I took the cherry shape off of the photoshop shapes tool and then added colour for my basic logo with 'iChezz' next to it. A simple adapted logo with the original pattern peice being the itunes and apple sign as shown below.
I didnt choose to take a section out of the cherry as i thought that it looked way too much like the itunes symbol.
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