Magazine Advert – Rihanna

The genre of this advert and that of her music album is gothic giving a rebellious effect and also mysterious with her hand covering half of her face.

Rihanna’s magazine advert is completely black and white just like her album cover, as it is the same image, and still it is giving a rebel, gothic look in comparison to the feminine sexy looks she usually gives off through her video, image and album covers. However the colour does represent the song that is being advertised which is also quite different to her usual style, i think Rihanna is trying out a different theme and she's proven that he can pull that gothic look off too. ‘Russian Roulette’ and ‘Hard’ stand out on the page and they are the only texts that are in colour (red) this is because she wants them to stand out due to there huge popularity in comparison to the other songs on her album, as the whole track list isn't presented. 

The name of the artist and the album is in a different font to the 'R' which is on the album cover and the text of the red highlighted song names. However they are all i relation being quite boxed with sharp edges and in capitals, not only does it stand out bunt reflects back to the whole theme of the album and advert being gothic and rebellious. 

The image of Rihanna is the main object situated in the advert giving a deep meaningful and thoughtful look in her pose it also looks dominating and a strong, powerful feminine look towards Rihanna herself. Her make-up is heavy and dark adding to the gothic effect and the used of her looking directly at the camera with one of her hands covering half of her face makes her look suspicious and as if she’s hiding something.

The main target audience i would say for Rihanna’s album is teenagers and young adults but particularly aimed at people around the age of 13-30 as i don't think that some of her lyrics are appropriate for any child younger, although they may for example like the beat to a few words they wouldn't be a main target audience stereotype.