Market Research

Together we created a questionaire consisting of thirty interviewers and each took ten each to give to a varities of people. The questionaire helped me to outline the views of different peoples likes and dislikes in music videos and pick out the re-occuring answers. Specifically the mix between old and knew music videos styles such as the black and white, and the setting scenes, which makes the music video almost look like a story/ film. Our group are really eager to incorpriate this into our music video, not only because it gives something for the viewer to follow but also a visual they can relate to.

In my results manys people considered the colour features being the main interest in the video apart from the likability of the song, i can only describe this of being a result of asthetically pleasing to the viewer connecting with the visual aspect. By also making the video structure and layout more modern it will attract more viewers and maybe different audiences for example the younger generation.
Specific influences that kept coming up overall 8/10 answers of the questionaire was the fashion and style. I will take into account the fashion side of things which werent really braught up in group convasation to be important, however as the song a old soft rock genre, the dress code for the video will be smart casual depending on the setting of the scene in each shot. Also i will want the artist to stand out in the video especially if there are other people in the video, just to show who the main 'character' is, i will proberly use bright colouring, this will also be in relation to the black and white with a colour, colour scheme.

Concerts were highly popular within the people i gave the questionaires to randomly. On average the results came out that everyone attended atleast one concert a year and one or more festivals. We could therefore include a concert scene in the music video with another more modern setting, with dancers and special features on it the background which is often seen on many artists tour concerts.I am going to design a poster for a tour for our artist sky in relation to the results from this questionaire result. Some of the favourite artists stated where Beyonce, Adele, Bruno Mars, Rihanna and then some older artists such as The Beetles and Elvis and Celine Dion, these artist all have a relation with our artist sky as they all have upbeat songs however their albums still include meaningful slow songs, like our song choice.

The market research has really helped me grasp thoughts and feature that will make our music video more appealing to a wider audience and that will also tick all the boxes for an overall generally good music video. For extra reseach i will do an indepth case study of Celine Dion as in my opinion she relates to the genre and our artist more than the rest stated above.