Richard Griffiths

‘No machinery ever of itself and by itself made a star.That takes place in the depths of the collective unconscious’
This is a quote by Richard Griffiths about star image.

It’s about conspicuous consumption – the way the wealthy show off the fact that they are wealthy, i like this quote because i think it clearly tells us how we should dress our artist in relation to how we want her to come across to our audience. I think we would think about this carefully because the lyrics of the song have a meaning to them and it seems quite serious so we need the image of artist to show this.
Ideas that i have had about this so far is that we want 'Skye' to look quite casual but yet fun and fit the scene of the video. I think we need to have a different out, hair and look for each different location.

Stars are ambiguous – both ordinary and special – especially in history – their behaviours were modelled and lifestyles desired
I think this means that although we need our artist to fit in with the scene of our video and look realistic we also need to remember that she is a star and this is what we need to make her look like. We need to make sure she looks appealing to viewers and is a style icon, this will hopefully increase how much she appeals to people. What we need to aim to do is make her lifestyle desired as it says in this quote therefore we need to make the video look as good as we can.